College Access Marketing tools are available for use in your public relations and outreach strategies campaigns. The following tools will provide you with the concepts of social marketing principles and offer insights into understanding the audience your campaign is trying to reach.
College Access Marketing Presentations- College Access for Gay/Lesbian/Bisexual/Transgender Families and Students. [PowerPoint Presentation]
- Targeting and Positively Influencing Diverse Audiences [Adobe PDF Format]
- It's Not What You Tell Them, It's What They Hear [Adobe PDF Format]
The College Access Marketing Toolkit provides information on the target audience that College Goal Sunday reaches through research. The Toolkit is essential in the development and delivery of creative and effective messaging.
- College Access Marketing Toolkit [Adobe PDF Format]
- Engaging Task Force Members [Adobe PDF Format]
- Hiring PR Counsel [Adobe PDF Format]
- Sample Contract[Adobe PDF Format]
- Selecting Target Audiences and Messages[Adobe PDF Format]
- When Media Works [Adobe PDF Format]
- Advertising on a Budget [Adobe PDF Format]
